目录
第一部分(fēn) 摘要.........................................................................................................................5
1.1 古姜堂品牌介绍.........................................................................................................5
1.2 古姜堂休闲时尚吧介绍.............................................................................................6
1.3 古姜堂休闲时尚吧连锁发展布局.............................................................................7
1.4 本轮融资计划.............................................................................................................7
1.5 投资退出方案.............................................................................................................8
1.6 投资评估.....................................................................................................................8
第二部分(fēn) 养生保健市场分(fēn)析...............................................................................................10
2.2 万亿大健康市场空间...............................................................................................10
2.1.1“健康中(zhōng)國(guó)”上升為(wèi)國(guó)家战略 .........................................................................10
2.1.2 大健康产(chǎn)业市场持续扩大潜力巨大............................................................10
2.2 千亿级健康养生目标市场.......................................................................................11
2.2.1 中(zhōng)國(guó)养生馆市场分(fēn)析....................................................................................11
2.2.2 我國(guó)保健与调理(lǐ)市场....................................................................................11
2.3 健康养生消费市场细分(fēn)分(fēn)析...................................................................................12
2.3.1 消费人群细分(fēn)分(fēn)析........................................................................................12
2.3.2 消费能(néng)力分(fēn)析................................................................................................13
2.4 保健养生行业发展趋势...........................................................................................13
第三部分(fēn) 古姜堂休闲时尚吧...............................................................................................15
3.1 古姜堂休闲时尚吧定位...........................................................................................15
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3.1.1 服務(wù)定位需求................................................................................................15
3.2 古姜堂休闲时尚吧业務(wù)介绍...................................................................................17
3.2.1 古姜堂休闲时尚吧养生理(lǐ)疗业務(wù)................................................................17
3.2.2 姜系列产(chǎn)品服務(wù)體(tǐ)系....................................................................................20
3.2.3 姜文(wén)化传承展示............................................................................................21
3.2.4 古姜堂轻社交零售空间................................................................................21
3.3 古姜堂休闲时尚吧竞争优势...................................................................................22
3.3.1 自主产(chǎn)品 VS 市场产(chǎn)品.................................................................................22
3.3.2 多(duō)元空间 VS 单一业務(wù).................................................................................22
第四部分(fēn) 运营及规划...........................................................................................................24
4.1 运营管理(lǐ)...................................................................................................................24
4.1.1 运营模式........................................................................................................24
4.1.2 盈利方式........................................................................................................24
4.1.3 公(gōng)司管理(lǐ)........................................................................................................25
4.2 古姜堂休闲时尚吧未来三年发展计划...................................................................26
第五部分(fēn) 营销策略...............................................................................................................28
5.1 市场营销推广...........................................................................................................28
4.1.1 市场定位........................................................................................................28
4.1.2 渠道搭建........................................................................................................28
4.2 市场推广策略...........................................................................................................29
第六部分(fēn) 融资说明...............................................................................................................30
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6.1 融资需求...................................................................................................................30
6.2 资金使用(yòng)计划...........................................................................................................30
6.3 投资退出方案...........................................................................................................30
第七部分(fēn) 财務(wù)预测与分(fēn)析...................................................................................................32
7.1 基本假设...................................................................................................................32
7.2 财務(wù)预测...................................................................................................................32
7.2.1 收入预测........................................................................................................32
7.2.2 成本预测........................................................................................................33
7.2.3 利润预测........................................................................................................34
7.2.4 现金流预测....................................................................................................34
第八部分(fēn) 风险与控制...........................................................................................................35
8.1 经营管理(lǐ)风险及控制...............................................................................................35
8.2 财務(wù)风险及控制.......................................................................................................35
8.3 市场风险及控制.......................................................................................................35
